Auto Repair for the Salem, NH and North Eastern Masscahusetts Area
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With so many brand options and price differences why not just pick the cheapest tire. Is there reall

The old adage: you get what you pay for is true in tire purchasing – somewhat! Since the introduction of the “radial tire” the assumption is that no significant changes have occurred in the world of tire building. The facts are that major tire builders are spending tens of millions of dollars annually in research to improve their products and the reliability and performance of tires have taken a quantum leap forward. Research in the area of tread compounding polymers, rubber mixing methods, tread design, casing design and materials, build processes, and other research has resulted in a product that is far advanced from the tires we were driving on a decade ago. The discovery of Silica’s use in tread rubber compound alone has greatly influenced wear and adhesion characteristics of tires. Some of today’s tires can stop a car on a wet highway in distances unfathomable a decade ago. Tire builders strive to produce a product that balances production costs against safety, noise, ride quality, wear, handling, rolling resistance, and other attributes. Their cheapest products will not much focus on safety and other technologies that better tires have to offer. Conversely the higher priced lines often fall short of the best features. Knowledgeable Tire Sales Advisors can discuss test data and sort through the claims that manufacturers make regarding their products and help you make this important decision.

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